Cumbria County Council is giving people of Cumbria the opportunity to keep children safer by selling heavily discounted cycle helmets, allowing buyers to save up to 80%.
The helmets are top quality and would normally retail for £ 25 to £ 30 range, but Cumbria County Council is offering them for a just £ 5.
The scheme is being run in conjunction with national charity the Bicycle Helmet Initiative Trust, as part of the county council's Active Travel initiative.
The helmets come in five different colours to suit all tastes and are available in all children's and young people's sizes up to the age of 18. Helmets can also be purchased for toddlers and buyers can choose from a rocket or angel design.
The helmets aren't just a one-off deal, they can also be bought throughout 2012.
Councillor Tim Knowles, Cabinet Member for transport, said: "70 per cent of cyclist deaths are caused by head injuries, these injuries can be greatly reduced by the use of a good quality cycle helmet.
"Cycling offers children a fun and healthy means of travel and can offer them great independence, so it is important they cycle safely. Initiatives such as these give people that reassurance of safety and security, and I hope that parents and carers take advantage of the scheme."
The discounted helmets can be purchased from this order form
Media enquiries to communications adviser Charlotte Thompson on 01228 226325