Parents across Cumbria will be encouraged to 'share the secret' this week when an international nappy promotion hits the county.
Real Nappy Week is a worldwide celebration of reusable, washable cloth nappies (otherwise known as real nappies) and as part of 2011's 'share the secret' theme parents who use real nappies are being asked to encourage others to give them a try.
Recent research has revealed that when it comes to learning about real nappies, parents trust each other more than any other source of information, which is why real nappy users are being encouraged to let other parents in on the secret during Real Nappy Week this year by passing on their experiences to friends, family and other mums and dads.
Cumbria Real Nappy Campaign roadshows, timed to coincide with the international Real Nappy Week (May 16-May 22), will be taking place around the county and are aimed at highlighting the benefits of real nappies over disposables.
Run by Resource Cumbria - the strategic waste partnership between the county and six district councils - the Cumbria Real Nappy Campaign's roadshows will feature examples of the products available and experts will be on hand to give demonstrations on how to use real nappies and answer real nappy related questions.
Roadshows are taking place at the following locations:
* Wednesday 18 May - Whitehaven Morrisons supermarket, 10am - 2pm
* Wednesday 18 May - Carlisle, Centre 47, Nelson Street, 9.30am - 1pm
* Thursday 19 May - Workington Asda supermarket, Dunmail Park, 10am - 2pm
* Friday 20 May - Barrow, Forum 28 foyer, 10am - 2pm
* Saturday 21 May - Carlisle, Chances Park, next to Morton Manor 12 - 4pm
More events will be added to the list so visit www.cumbriarealnappycamapign.org for details on when and where they'll be taking place.
As an extra incentive for taking up the real nappy option, the Cumbria Real Nappy Campaign offers £ 30 vouchers towards the cost of real nappies, which can be redeemed at most Cumbrian real nappy retailers.
Cumbria County Council's waste prevention officer Kate Burrows said: "The events we've organised for Real Nappy Week over the past few years have been really successful and I'd urge parents across the county with babies to try and get along to one of the roadshows where they'll be able to discover the benefits of real nappies for themselves.
"Real nappies save money and prevent disposables being sent to landfill, so it really makes sense to use them - especially with the voucher scheme, which could save you even more money."
Media enquiries to media officer John Ballard on 01228 226330.